Twix NFT

Twix NFT

Earned/Digital/Experiential
We brought the iconic battle between Left TWIX and Right TWIX to the NFT space. Created by artist @yeahyeahchloe, these exclusive NFTs represent the way every Left or Right TWIX fan feels about their favorite side – they hold the crown for greatest candy bar. We showcased the work, introduced the artist, created a custom art installation, and gave fans a chance to win 1 of 200 limited edition prints at nf.twix.com.

Much like the actual Twix bars themselves, you can plainly see these NFTs couldn’t be more different from each other: Left NFTwix rules sitting in a crimson and metallic throne under a celestial view, while Right NFTwix takes its rightful crown relaxing in a red and gold chair below a moonlight vista.

We auctioned the exclusive pieces on NFT market makersplace.com for 24 hours, with all proceeds donated to support digital arts education.

Then we worked with Candytopia, an interactive, candy-themed pop-up museum and sensory experience to create a custom art gallery installation. Patrons could view the pieces, plus scan a custom QR code to vote and bid on their own NFTwix.